Shopify stores built to sell — not just launch.

I build and run my own Shopify store, and I take on the same work for a handful of other brands — new builds, migrations, and fixing stores that aren’t converting. Paid media is the other half of what I do, so the stores I build are built with traffic and conversion in mind from the first wireframe, not bolted on after.

Tell me about your store → Read the Build Log

£1,000 → £100k Ospeka, first year on Shopify CPadel · Shopify build Upper Crust · ongoing Shopify support

What I actually do

New store buildsIdea to live — theme, apps, product setup, checkout, the lot.

Migrations & rebuildsMoving an existing store onto Shopify, or fixing one that’s outgrown its current setup.

Conversion & checkoutWhere traffic is falling through — page speed, funnel friction, app bloat.

Ongoing supportEmbedded, hands-on help — not a retainer that never gets used.

Case study

Ospeka: £1,000 to £100,000 in year one

Ospeka is my own Shopify store — started with a £1,000 stake and built, run and marketed by me end to end. It hit £100,000 in revenue in its first year, and everything I now offer as Shopify work — the build, the paid media, the ongoing tuning — is the same playbook I use on it every week.

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Get started

Tell me what you’re building or what’s not working, and roughly where you’re at. I read every enquiry myself and usually reply within a day.

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