Getting CPadel ready to launch
CPadel has been sitting in pre-launch mode for a while — brand assets decided, a deposit paid, a tracker retired in favour of Orbit. This stretch was mostly the unglamorous work of getting the details right before anything goes live: deciding which of two near-identical logo files is actually canonical, reconciling exactly when the deposit landed, moving stray log files out of a folder that had nothing to do with the project.
None of this is exciting to write about, which is exactly why it’s easy to skip — and exactly why skipping it is how launches slip. CPadel’s real content library (brand voice, product copy, policies) now lives properly in Orbit instead of scattered across an old single-project tracker, which is the actual unlock: everything about this brand is finally in one place.
